Tuesday, November 23, 2010

One Day You Are In & The Next Day, You Are Out!

Fashion fades in and out according to season but that doesn’t mean that the logo design of your fashion house will have to conform to those changes. There is only a handful of fashion logos out there which have last for decades and yet still able to maintain its identity as well as its popularity among consumers worldwide. Yves Saint Laurent, Lanvin, Chanel, Louis Vuitton, Gucci, Dior, Prada and Fendi are still household names despite
 their decades-long existence.

Contemporary fashion houses like Marc Jacobs, Dolce & Gabbana, Jean-Paul Gaultier, Michael Kors, Alexander McQueen and Kris Van Assche use textual brand logos for the fashion house. In terms of design, some designs are very simple while others are somewhat more innovative and fashion-forward. One thing is for sure, by using text-based designs; consumers can easily associate with the names of new, upcoming designers.

I will discuss briefly on some of the few famous brand logos of fashion houses.

Louis Vuitton        : The king (or queen) of all monograms. The wide range of monogrammed luggage bags and accessories are coveted items to those who can afford it. The initials are very unique and exceptionally bold, in line with the brand image of sturdy yet chic leather goods. Occasionally, Louis Vuitton does use a Japanese-inspired floral design in its accessories instead of the monograms which has become a sort-of fashion staple among the who’s who in the fashion industry.

Marc Jacobs        : The brand image is a very simple and clean textual design which is slightly condensed. The subtle spacing in between each letter is inconsequential but it provides space and makes the overall look to appear fresh and crisp. Moreover, the usage of two cohesive colors - black and gray gives an understated impact to the whole design.

Chanel        : The forever famous interlocking double C’s. The first few things that come to mind when one sees of the Chanel logo is classic, chic and classy. The brand is now helmed by the ever-creative Karl Lagerfeld who has brought Chanel to a whole new level of sophistication and brand identity by incorporating the simple logo design into most of his works. Coco would have definitely been extremely proud.

Alexander McQueen    : The famous late Brit designer, an alumnus of Central Saint Martins, who is renowned in churning out powerful collections season after season with such conviction and passion. The logo design portrays the vitality, energy and strength of the brand. The letter “c” within the stylized “Q” is very distinctive as it grabs your attention, similar to the mesmerizing designs of this fashion house.

Logos are just as important in fashion as the collection these fashion house produce. But a classic and lasting logo design is important as well. Who wants a logo that is trendy one year and is deemed kitschy the next year? Choose wisely. And lastly in true Project Runway style, Heidi Klum would nonchalantly say: In fashion, one day you are in and the next day, you are out. How true.

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