Friday, November 12, 2010
Is It Important To Have A Logo Design? Undecided?
I have heard from many emerging SMEs which are unsure of whether or not they should invest a huge sum of their budget into a logo design for their company. A logo is very imperative in branding your business. What comes to mind when you see the ubiquitous Golden Arches? You decide.
Why not just use a unique font for your logo, you ask? A free-for-all, creative-looking font which can be easily downloaded on the Internet is commonly thought to be a cheaper alternative to a logo design. But you are actually staking your company’s image for something which can be easily attained from the Internet.
Is it really necessary to have a logo design? It’s NOT compulsory but nevertheless, advisable. A good logo helps to drive your company’s sales to far greater heights as it is all about branding your enterprise. You certainly want your target audience to easily remember your company and a logo design is a good way to do so.
If price is an issue, you should read my previous post on the range of prices offered by online design firms: Expensive VS Cheap.