Furthermore, a particular publishing house’s logo helps in distinguishing one establishment from the next as different publishing houses will offer different works by various authors. With more and more upcoming books having colorful and interesting book covers, a publisher’s logo might be drowned out by the bolder designs of the book cover. Thus, it is essential to have a logo which, I have mentioned time and again, looks distinctive and can stand out.
Not to be forgotten, depending on the type of books the publisher is aiming to print, the logo has to reflect the company. If for instance, the publishing house is only focusing on issuing children related books, the logo has to be fun and possesses the element to capture the attention of children. In contrast, a more matured and uncomplicated logo design should be used if the publishing company would like to target the general demographic audience.